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At Pause, we believe in great ideas, regardless of where they come from or from who. Keeping informed and associating with forward-thinking people and groups that are innovators in their industries has an undeniably positive affect on our work and approach as a company. Below are just a few of the folks that continually inspire and motivate us to do and be better.
Seth Godin
Author of "All Marketers Are Liars", "Purple Cow" and "Unleashing the Ideavirus", Seth Godin breathes new life into traditional marketing and advertising models. For more information about marketing guru and contributing editor to Fast Company magazine, Seth Godin, go to www.sethgodin.com
7 SMALL MARKETING IDEAS
(THAT ARE CHANGING THE WORLD!)01 For fifty years, advertising (and the pre-packaged, one-way stories that make good advertising] drove our economy. Then media exploded. We went from three channels to 500 hundred, from no web pages to a billion. At the same time, the number of choices mushroomed. There are more than 100 brands of nationally advertised water. There are dozens of car companies, selling thousands of combinations. Starbucks offers 19,000,000 different ways to order a beverage. In the face of all this choice and clutter, consumers realized that they have quite a bit of power. So traditional advertising stopped working.
02 One insight is that marketing with permission works better than spam. In other words, delivering anticipated, personal and relevant ads to the people who want to get them is always more effective than yelling loudly at strangers.
03 Once an idea is in the hands of people who care about its success, it may be lucky enough to benefit from digitally augmented word of mouth – the ideavirus. Modern ideas spread online and off, and this is much faster and more effective than the old-fashioned centralized way of selling.
04 It's remarkable products that get remarked on. That seems obvious, but it flies in the face of the way most goods and services and business items are created and marketed. Boring is invisible.
05 The thing that makes something remarkable isn't usually directly related to the original purpose of the product or service. It's the FREE PRIZE INSIDE, the extra stuff, the stylish bonus, the design or the remarkable service or pricing that makes people talk about it and spread the word.
06 The controversial ALL MARKETERS ARE LIARS isn't about lying at all. It's about telling stories that people want to believe. It's about the fact that people want bottled water, not tap, iPod Nanos, not Rios, and politicians who talk straight, regardless of the consequences... But most of all, it's about authenticity.
07 Go to the edge more. Share more. Challenge conventional wisdom more. Godin believes that it's possible to enjoy your job, to do the right thing, to be transparent, to give more than you get and to be successful, all at the same time. In fact, that's sort of the definition of success, isn't it?
Styleboost
Consistently offering up leaders in online originality. Click banner below to be completely un-bored.
Bruce Mau Design
More than a design studio. Find out here: www.brucemaudesign.com/manifesto
Aardman Animations
Milton Berle once said that "laughter is an instant vacation", and nobody understands this better than the brilliant creators of 'Wallace and Grommit', 'Chicken Run' and 'Creature Comforts'.
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